Over the course of the semester I have learned so much from my Marketing Research and Strategies class. It was a very interesting class and a lot of the information covered is relevant for my career in the future.
One important thing I learned was about big data. Big data refers to extremely large data sets that can be analyzed to reveal patterns and trends. Big data is so valuable because this information can help prevent major outbreaks from happening or help predict future trends for businesses. Whatever the case maybe, big data is at the center of the discussion because it opens up so many doors for new opportunities. This is relevant to me because big data is not going away anytime soon and it will be important for me to understand how big of an impact it will have on my life.
Another significant thing I learned was about acquiring the right sources for research. We took a trip to the library this semester where we learned about the various databases that Wesleyan offers. From this, it became apparent to me just how many databases there are and how each is meant for a different use. This is valuable for me to know for my future because I will probably have to complete some type of research regardless of my career. From my trip to the library I am better prepared to undergo this process and choose the most relevant sources for my research.
A third valuable thing I learned was how to actually conduct a focus group. This could be very beneficial to me because by having a career in the business field, I actually might have to complete a focus group for my job. Through this class I am prepared to do this because I know all of the steps involved in conducting a focus group. In addition, I know helpful tips to conduct a successful focus group.
Additionally, I learned about how to create a survey. For our final project we had to compose a survey and we created various questions pertaining to our topic. Before creating the survey I didn’t realize there were so many different question types to choose from. I just assumed there were standard questions like multiple choice and open ended questions. However, I have learned there is so much more than that. Being able to create a survey will also be helpful for my future career because I might have to create a survey for my job. I now am prepared for this if I have to create one.
One final major thing that I learned from this class was how essential and relevant ethics are. Ethics plays a vital role that is essential for marketing and it can address whether a certain action is right or wrong. One must keep in mind the rights of the participants in the study to make sure you do not violate their rights or even harm them. Ethics must be taken into consideration for everything and this even applies to me. Knowing right from wrong is key because I don’t want to do something unethical in the workplace.
In conclusion, I have learned so much from this class. I believe that all of this information is very valuable because I can apply it to my future career.